Winpserations March: The Spirit of Competition and $10 Spotify Gift Cards

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Maybe we’ve been watching too many March Madness games or perhaps it’s the killer advertising we’re reading about that’s got us trying to take our game to the next level. Or maybe it’s the 6 inches of snow we got a few days ago and we’re just getting stir crazy for summer. Whatever it might be, we’re feeling very competitive as March draws to a close. The topic of this month’s Winsperations is the competitive spirit. Whether you’re a sports fan, a music aficionado, or a premium brand, competition in healthy doses is a necessity.

Ok, we’ll admit it. We’ve definitely gone crazy for March Madness. Our office has a very competitive game of brackets going on that's inspired us to turn even basic chores (like cleaning the printer room) into impromptu free throw contests. One of the reasons we love this tournament is the underdog. Who doesn’t love a good Cinderella story in the form of a wild upset? George Mason? Middle Tennessee State? Princeton? Each year, the tournament seems to be getting more and more competitive. Sports Illustrated ranks the 10 best upsets of the past decade.


What do you do when your strongest competitor hits a milestone? Do you create a campaign in your local market to congratulate them? Do you even acknowledge it? As you may know, BMW and Mercedes have been fierce competitors for the past 100 years. In fact, 2016 marked the 100 year anniversary of BMW. In a playful nod to their competitor’s centennial, Mercedes created a campaign thanking BMW for 100 years of competition while slyly noting that “the previous 30 years were quite dull.” Well played, Mercedes.


For those of us at Winsper who aren’t that into sports, we still have our own things to be competitive about. Like music. Everyone here fancies themselves a music connoisseur. And if we do say so ourselves, we’ve got some good tunes to share. Follow us on Spotify for our new monthly mixes. Our eclectic team has quite diverse taste so there’s a little something for everyone. Plus, we’re giving away $10 Spotify gift cards to the first 10 people who follow us. Visit the link below to follow our playlist and tune in to our March hits or search in your desktop app using “spotify:user:winsperjamz"


Winsper is a boutique marketing services firm, specializing in delivering marketing
strategy and omnichannel execution to premier brands. Our charter is to help those brands make more money, save more money, or ideally both.

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Gillian Lynch